Channel: Google Design

Category: Science & Technology

Tags: uxdata based decision makingdatawhat is designgoogleuser experiencedesigner’s perspectivegds: yes;adssearchdesign processdesign is datadesign thinking and data based analysisdata based analysisdesign thinkingdesign approachgoogle designux design

Description: Google prides itself on being a data driven organization with an engineering led culture. While that culture is no doubt successful, its scientific method can misunderstand or neglect the contributions of a creative approach. Whether it's divergent design thinking or a designer's attention to detail, a designer’s norms can often be in conflict with this scientific method. In this talk Jason discusses the interplay between design thinking and data based decision making. We’ll review a case study from Jason’s time leading the UX design for Ads on Google Search. A case study that centers around user trust and the “Ad badge” and will explain his interwoven approach to design process and data based analysis from a designer’s perspective. An approach that led to one of the most impactful launches for the health of Google’s Search Ads. Design Is […] is a monthly speaker series on the future of design and creativity. Each public talk is centered on a theme, and the series highlights a broad range of perspectives on everything from human-centered design to VR and ethics. Learn more at → goo.gle/2meEcFz Watch more videos on the Design Is [...] Playlist → bit.ly/2UGgU7z Subscribe to the Design Channel for more videos like this → bit.ly/G-Design1